POSITIONING

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We can help with getting your brand strategy and visual identity right, creating your position and personality in your market.

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Brand Strategy - Defining the Why, What and Who

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Brand Purpose /  The Why  

Define the mission of the business, for both clients and colleagues. This sets the brief for the development of brand strategy, values and identity. 

 

Brand Proposition /  The What

Brings together your purpose, products, services and approach into a motivating value
proposition for clients.

 

Brand Values /  The Who  

Define your values and how you live these for clients and colleagues. This forms the
backbone of your identity. 

 

Visual Identity

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Creating your unique identity with the complete creative toolkit in all media. In its simplest form this could be a logo, or it could be a 100 page interactive toolkit linking to downloadable files for colleagues and designers via an intranet.