POSITIONING
We can help with getting your brand strategy and visual identity right, creating your position and personality in your market.
Brand Strategy - Defining the Why, What and Who
Brand Purpose / The Why
Define the mission of the business, for both clients and colleagues. This sets the brief for the development of brand strategy, values and identity.
Brand Proposition / The What
Brings together your purpose, products, services and approach into a motivating value
proposition for clients.
Brand Values / The Who
Define your values and how you live these for clients and colleagues. This forms the
backbone of your identity.
Visual Identity
Creating your unique identity with the complete creative toolkit in all media. In its simplest form this could be a logo, or it could be a 100 page interactive toolkit linking to downloadable files for colleagues and designers via an intranet.


